Catapult, The Global Performance Technology Leader In Elite Sports Acquires SBG Sports Software, Expanding Its Client Base And Product

BOSTON, June 23, 2021 /PRNewswire/ — Catapult Sports activities announces the acquisition of SBG Sports Computer software (SBG), a world wide chief in video clip and details analysis to elite sporting activities groups and motorsports. The acquisition supports Catapult’s mission of delivering the most thorough and insightful set of general performance metrics for athletes and teams around the globe. Catapult’s acquisition of SBG accelerates the company’s video examination engineering capabilities.

Founded in Melbourne in 2006, Catapult was formed as a partnership amongst the Australian Institute of Sport (AIS) and the Cooperative Investigation Centres (CRC) to increase the effectiveness of Australian athletes in advance of the Sydney Olympics. After 15 a long time, Catapult is the international leader in giving application solutions that empower around 3,200 elite groups worldwide, throughout main leagues this sort of as the NFL, EPL, NBA, NCAA, and NHL to use technological know-how to enhance performance. Catapult’s video clip application, efficiency investigation via wearable monitoring, and athlete administration methods provide extensive details and insights that empower teams to make significant-excellent educated choices throughout every single element of their general performance operations.

London centered SBG, was launched in 2008 in collaboration with Mercedes F1 with the purpose of creating products and solutions that can capture substantial amounts of dwell information and video clip for race strategy. They promptly designed a leadership position in motorsports with some of the most significant names in F1, System E, and Indy Motor vehicle. SBG remodeled its innovations from motorsports, the most knowledge extreme sport, to build disruptive answers for soccer and rugby. Its solutions specialize in actual-time capturing of video and knowledge, to create exceptional insights and visualizations that assist groups in fast breaking down key factors driving performance.

“From our early discussions it was very clear that SBG and Catapult shared a popular eyesight for the future of athletics technology and the sizeable impression information will have in helping clients improve overall performance. It was even clearer that combining our technologies, item alternatives, and expertise would have quick and lengthy-lasting influence on our clients. We are assured the acquisition of SBG will drastically contribute to Catapult’s ongoing focus in acquiring the most refined sporting activities know-how platform and its expansion,” mentioned Catapult CEO Will Lopes.

Catapult has been at the center of the quickly-developing sports technological know-how marketplace. It pioneered wearable’s technology to provide insights to enable athletes keep away from accidents, enjoy at peak performance, and control return to enjoy from injuries. Its system of alternatives has expanded, organically and inorganically, by the many years. Catapult’s very long-expression aim is to guidance teams via its platform to gain a clearer knowledge of the romantic relationship amongst facts and efficiency outcome.

“We are thrilled to be a part of the Catapult loved ones and I am assured that with each other we will carry on to press the boundaries of technological innovation and innovation to provide our buyers,” claimed SBG CEO Gareth Griffith.

To study far more about CATAPULT Sporting activities and to inquire about integrating our solution options into your business, visit us at catapultsports.com

For media inquiries, please get hold of Blair Hammond, Vice President – Brand name and PR ([email protected])

Source Catapult

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