May 27, 2024

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4Global reveals growth plans following IPO, hires Kerstin Obenauer to drive global expansion

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By Liz Terry    29 Mar 2022

Kerstin Obenauer is joined the 4World wide staff to drive international expansion subsequent an IPO / 4Global

Consultancy 4Gobal has revealed worldwide advancement programs following an IPO in January which valued the company at £24m.

4World wide creates the Datahub and Social Worth Calculator and has a variety of contracts with organisations these as Activity England.

The corporation has hired Kerstin Obenauer as its chief client officer in a new function, with a transient to travel world wide gross sales.

It also consults on significant situations, having labored on a vary from London 2021 to the 2022 Women’s Euros

Athletics facts investigation and consultancy business 4International has appointed Kerstin Obenauer as chief customer officer as aspect of a new progress method.

The corporation, which holds sizeable public sector contracts for organisations such as Activity England, did an IPO in January 2022 valuing it at £24m.

Obenauer will head up the account administration and shipping crew in a new position made to develop the company’s consumer foundation internationally.

She was beforehand Uk nation director at equipment provider, Egym, primarily based in Munich.

4International is recognised for its Datahub and Social Price Calculator solutions, which it states empower operators to map access to action-based mostly amenities, these types of as wellbeing golf equipment and leisure centres, in genuine-time and giving insights into customer conduct and passions, even though also encouraging to target financial commitment.

The organization also consults on sporting occasions, acquiring worked on gatherings from London 2012 to the 2022 Women’s Euros, which just take put in England this summer time.

Obenauer stated: “When meeting with the team, it became crystal clear we share the exact mindset and eyesight. We know the vital job actual physical activity and sport enjoy in enhancing people’s life. I seem ahead to generating absolutely sure 4World performs all over the world to aid supply these alternatives.”

CEO, Eloy Mazon, mentioned: “We’re looking at sturdy advancement and growth, both equally in Europe and North The united states and Kerstin’s knowledge will make it possible for us to scale the two our products and services and our ambition to come to be the world’s main consultancy in sports information and key activities.”



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