A record 15.1m folks watched women’s sport in the 1st 3 months of 2022 – with the average viewer tuning in for 54 excess minutes than very last year.
The selection of men and women viewing three or a lot more minutes of women’s activity coverage in between January and March is virtually triple the 5.06m in the initial quarter of 2021, with the prior document 10.2m set in 2019.
The exploration by The Women’s Activity Rely on also shows the normal viewing time for every man or woman has practically doubled from 68 minutes at this phase in 2021 to 122 minutes this calendar year.
Just one in three viewers have tuned in on three or a lot more events in 2022 in comparison to 17 per cent in the exact same period of time past yr.
So much in 2022, through April 15, 17.9m men and women have watched women’s activity, which is up from 6.7m in the identical time period in 2021.
The Women’s Super League, which is broadcast on Sky Sporting activities, was the most-viewed opposition, creating up 58 for every cent of the viewership.
The Women’s Six Nations (25 for each cent), Arnold Clark Cup (24 for each cent) and ICC Women’s Cricket World Cup (13 for each cent) – which was also on Sky Athletics – have been the other most-viewed situations.
Sixteen for every cent of all women’s activity has been viewed on Sky Sports activities this 12 months, with 10 for each cent on Sky Sports Cricket and 6 for every cent on Sky Athletics Major Celebration.
‘If women’s sport is obvious, audiences will watch’
Women’s Activity Belief CEO Tammy Parlour claims the most recent figures “validate the determination that Uk broadcasters are earning to unparalleled visibility of women’s sport”.
“These encouraging figures aid our very long-standing see that if women’s activity is designed visible, then audiences will look at,” said Parlour.
“The rising in general quantities for women’s sport, aligned to expanding habit, is particularly interesting for creating a commercially sustainable offering, specially ahead of a substantial 12 months for women’s sport with the likes of the Women’s Euros, a Rugby Globe Cup for girls, and the Women’s Rugby League Earth Cup nonetheless to occur.
“There has under no circumstances been a improved time for makes to consider investing in women’s activity for the 1st time.”
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