May 27, 2024


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Better Collective completes acquisition of Action Network

Regulatory Launch 21/2021

World-wide athletics betting media team, Far better Collective these days announces the successful completion of its earlier declared acquisition of primary US athletics betting media system, Action Network, Inc. (“Action”). The purchase price of 240 mUSD (198 mEUR) is settled in cash and a 11.4 mUSD issuance of new Superior Collective (BETCO.ST) shares, which are to be issued at a share price tag of 231.35 SEK (27,61 USD) which has been identified as a weighted typical in excess of 5 investing times prior to signing on May 3, 2021. More, 10 mUSD of the income payment will be compensated on a deferred foundation as settlement of particular existing share alternatives in Motion.

Action will come to be an integral aspect of Far better Collective US and will continue to operate as a separate company device with its existing makes, management group, and employees, led by CEO Patrick Keane, reporting to Group Administration via Better Collective US CEO, Marc Pedersen.

Jesper Søgaard, Co-founder & CEO of Much better Collective, states:
“We are enthusiastic to finalize the acquisition of Action and to formally welcome its staff to the Better Collective Team. This acquisition presents us a primary position within sports betting media in the US and a strong basis for profiting from the continuous regulation of the US betting marketplace.” 

Patrick Keane, CEO of Motion, suggests:
“With Improved Collective’s practical experience and abilities, we have the resources to proceed developing our by now foremost athletics betting product or service and media business, in buy to ultimately greatly enhance the betting and entertainment knowledge for sports activities fans in the US. I’m pleased that Action now officially joins the Much better Collective Team and glance extremely considerably ahead to the journey forward.” 

The announcement of the acquisition of Motion from Might 3, 2021 and the accompanying webcast is obtainable at

Challenge of shares

The board of directors of Far better Collective has, in accordance with (i) the authorization from the yearly general conference held on 26 April 2021 and (ii) the phrases for getting Action that had been introduced on May well 3, 2021, solved upon the issuance of 412,923 shares in Greater Collective which will be subscribed for by Action’s administration and sure vital workforce. The newly issued shares are compensated through a reinvestment of a section of the aggregate buy thing to consider of 240 mUSD (198 mEUR). The share selling price in the issuance of 231.35 SEK has been decided as a weighted typical above 5 investing times prior to signing on May 3, 2021.

The issuance of the shares to Action’s management and particular essential personnel will raise Greater Collective’s share capital by EUR 4,129.23, from EUR 538,648.06 to EUR 542,777.29 and the variety of shares by 412,923, from 53,864,806 to 54,277,729. 

The newly issued shares are issue to lock-up undertakings with durations ranging involving 6 and 24 months.


Morgan Stanley acted as sole fiscal advisor, Bruun & Hjejle and Greenberg Traurig acted as lawful advisors, and PwC acted as accounting and tax advisor in link with the acquisition for Far better Collective. Nordea Lender will be giving financing to facilitate the closing of the transaction. Moelis & Business LLC acted as sole economical advisor and Venable LLP acted as lawful advisor to Action.

Enquiries regarding this announcement must be tackled to:
Media contacts:
Morten Kalum, +45 2349 1009 [email protected] 
Dave Beauboeuf, US media relations, +1 914-715-9167 [email protected] 

Investor get in touch with:    

Christina Bastius Thomsen, +45 2363 8844 [email protected]

About Better Collective

Improved Collective is a world-wide sports activities betting media team supplying platforms that empower and enhance the betting expertise for athletics followers and iGamers. Aiming to make betting and gambling extra entertaining, clear and fair, Superior Collective provides a range of editorial information, bookmaker information and facts, facts insights, betting recommendations, iGaming communities and educational resources. Its portfolio of platforms involve,, and Motion Community. Superior Collective is headquartered in Copenhagen, Denmark, and stated on Nasdaq Stockholm (BETCO). A lot more data at

  • BC regulatory release no. 21_2021 Action 2021.05.28