In every bar or café owner’s estimations, there is always a season on the horizon in which the business must once again prove its staying power. It can be hard to weather the storms of winter or temper the effects of your clientele leaving on summer vacations. However, if you tap into the power of sports, you will be able to see a way to span every season. Satellite TV packages run the gamut from baseball and football to college basketball and international soccer. Here is how to line up your year of business.
1. Kick it off with a touchdown. By the time the New Year’s celebrations wind down, football season is about to peak. The playoff dogfights lead into the year’s most epic sports event, the Super Bowl. NFL packages have been known to give a boost to any bar with its clientele lagging. Around every corner of every neighborhood, there is a fan looking for an outlet and access to a favorite team. Once you establish that you have the place and the satellite package to make that happen every week, the dark days of winter will seem a little brighter.
2. Lead into spring. It’s non coincidence that basketball fans start to have their day in the sun immediately following the Super Bowl. The NBA season kicks into high gear with the playoff races going all the way into April, when the real fun begins for NBA fans. At the same time, college hoops fans know that when March arrives, everything turns into madness as the NCAA Tournament captures the hearts and minds of all. Duke, North Carolina and all the underdogs prep for this moment all year. It makes the transition into spring and summer rather seamless.
3. Spring unfolds into summer. Of course, once spring arrives, it’s all about keeping an eye on the MLB season’s opening salvos while the NBA playoffs get exciting. Bar owners will find their clientele unable to decide between early baseball action and the playoff showdowns inevitably taking place in L.A., Boston or Cleveland. Whatever they decide, you need to give them the options to see it all by keeping the satellite TV packages running on your big-screen TV sets. You might find this time of year to be the most hectic of all, and the most productive for your business.
4. The Fall Classic gives way to the gridiron gangs. Baseball season has the ability to nip a little at every professional sport, with its season carrying on for so long. By the time the dramas of summer pass and the Fall Classic sees a new World Series champion crowned, you can get right back into football season and see those fans filing back into your business. Just make sure you have your NFL Sunday Ticket package geared up and ready to go. It will likely be a long, dark winter without it.
